Understanding Local SEO

September 24, 2012

Business, Marketing

The SEO scenario has undergone a massive change ever since Google introduced new search algorithms. Since 2012 most local customers make use of search engines in order to find local businesses thereby increasing the importance of Local SEO to a great extent. Gone are the days when businesses hardly took initiatives to improve visibility of sites on local search results of popular search engines and also their customers went elsewhere. With effective local search engine optimization strategies you may now get your desirable results in term of getting traffic, customer conversion and sale improvement as a whole. Use of mobile devices also has increased search results. Nowadays people are also using recommendation sites namely Google Reviews, Yelp and allow customers to post positive comments and reviews for promoting business. Undoubtedly WOM or word of mouth marketing strategies still are prevalent and business are learning how to spread the business through ‘word of mouth’ and increase customer conversion ratio.

Here are the benefits of using local search engine optimization strategies for developing your business.

1. Increase visibility of website amongst local customers:

Most people look out for products as well as services that are available in their local areas. And if you develop an effective local optimization strategy like submitting link to Yellow Pages as well as other relevant web directories, there is high chance that your site will be displayed on Google, Yahoo and other search engines. Therefore local customers also find your website and also learn about your offers without any difficulty.

2. Provide effective leads as well as sales for your business

If your website is shown at the top of local search results in popular engines for an appropriate query, an increasing number of people will be able to find your search. It means that you will have the chance of getting effective leads. In this way you will increase the chance of improving your sales.

3. Build your online reputation

People spend years in building good reputation. And an effective local SEO strategy allows you to create a good online reputation through focused campaign. As a result you will be able to identify niche market and also reach out to your target audience as quickly as possible. You will generate more leads as well as sales to the website and thus find more people who will patronize your business and your services. In other words there is a high probability that you will build a good rapport with clients and that too within short period of time.

Create authenticity:

Nowadays both small and corporate houses leverage social media in order to promote their business. There are numerous local opportunities in social media that you should consider for getting desirable results. For example you may send status updates on products as well as services on your Google+, Facebook page and thus build personal relationship with your customers within short period of time. Make sure that you have utilized social media for improving your local presence and also generate business leads.

In nutshell Local SEO is vital for online marketing that improves online display of your business website on the search engine results and thus improves your leads and sales.

 

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